• He was making battlefield decisions at 3 in the morning

• Constantly running on almost no sleep

• Continually outworking everyone around him

But how was he able to do this?

Well, Napoleon specifically designed his life to maximize things like speed, clarity, and control, and thanks to a 1000 page biography by Andrew Robertson I have a pretty good idea on the habits he used to make this possible.

This book is filled with letters Napoleon wrote, his military maxims, accounts from people closest to him, and detailed accounts of his campaigns. So after reading it I’ve condensed this book down to 13 habits that define Napoleon.

And it all starts with his daily habits.

1. Compartmentalization

Andrew Roberts explained it best when he said:

“Napoleon was capable of compartmentalizing his life, so that one set of concerns never spilled over into another”

He could go from planning a military invasion to writing legal documents in the same hour without losing focus. Compartmentalization is one of the skills that allowed Napoleon to do so much in his life because it allowed him to switch from task to task without losing any momentum and without carrying any baggage from the previous task.

Here’s how Napoleon thought of it:

“Different subjects and different affairs are arranged in my head as in a cupboard. When I wish to interrupt one train of thought, I shut that drawer and open another. Do I wish to sleep? I simply close all the drawers and there I am-asleep”

You can think of your mind like a cupboard. And every drawer is a different different section of your life. Let’s say you just had an argument with your wife and now you’re struggling to focus on your work. Using the cup bard method, you would simply close the drawer with your relationship while at work and open the drawer for your work. I will say that this is less of a method and more of a lifestyle. The more that you practice this, the easier it will be to shut and open drawers, and the faster that you’ll be able to move from task to task.

During the Italian campaign in 1796, Napoleon had already racked up five major victories, but things were falling apart in the background. France was short on supplies. His generals were worn down, and back in Paris Josephine was cheating on him.

That same week, he sat down and wrote a plan for seven more victories, he wrote to suppliers for more ammunition, he wrote to his generals abut footwear for soldiers, and then he went out an executed his plan.

That’s compartmentalization. He didn’t let other areas of his life bleed into his focus on the campaign. He treated each problem like a new drawer, and only kept one drawer open at a time.

This is a big difference between Napoleon and everyone else. Whenever a problem arose, Napoleon shut out all the other drawers and focused on one single problem. Every other drawer was closed.

2. Strategic Rest

One of the craziest things I found in the Andrew Roberts biography was Napoleons sleep schedule.

During peacetime he got 6 to 7 hours a night. But during war it usually dropped to 3 or 4. Sometimes less, and not all at the same time. This wasn’t because he was trying to prove something, but because he adjusted his rest depending on what the moment required. He’d grab short naps between battles which allowed him to be giving orders constantly. For Napoleon it was about urgency and he adjusted his rest based on how urgent the situation was.

The book describes his sleep during the Prussian campaign:

“Napoleon would often sleep for just an hour or two at night, then take short naps in the day-sometimes while fully clothed, lying on a table, or sitting upright in his carriage-so he could continue working without delay.”

You have a very similar scene in 1806,

Right before the Battle of Jena, Napoleon had barely slept for two days. His generals urged him to rest. Instead, he took a 15-minute nap in his tent, woke up, walked outside, and dictated the entire next phase of the campaign. That same day, he crushed the Prussian army.

And this is actually a very common thing with very successful people. It’s usually in sprints when the biggest accomplishments in history have happened.

• Elon Musk sleeping on factory floors

• The Wright brothers napping in between test flights

• Edison and his employees crashing under tables while building the lightbulb.

But why is this so often the case?

Well a common trend that you see with a lot of great people right before they achieved whatever it is that they achieved, you see a sort of sprint. This sprint phase can last a couple of weeks or a couple months but it’s a phase where an obsession completely consumes you, and this usually comes with the cost of sleep.

For Napoleon this tended to be during battles or during campaigns, where he really needed to be working all the time, and so he adjusted his sleep to his work not his work to his ideal sleep. Because during these sprints it’s not about how much you rest, but it’s about how you use it.

For Napoleon, energy wasn’t just a resource ,it was a weapon, and he refused to waste it.

3. Minutiae

It’s interesting that I mentioned Elon Musk in the previous section because Elon Musk in a lot of ways is sort of like a modern-day Napoleon. One of these ways is by being extremely knowledgeable on the Minutia of his company.

Minutiae is the small, precise, or trivial details of something. It’s the small things in the company.

There are many stories from Tesla from lower-level employees where Elon Musk would just show up and start questioning them about all their tasks, many of them even saying that he knew the information better than they did. And there are many similar accounts from soldiers in Napoleons army.

Napoleon personally reviewed supply chains, troop positions, uniform design. He knew his army and it’s strategy in it’s entirety.

He once said:

“The slightest circumstance decides the issue of a battle. Therefore, a commander must pay attention to details.”

And his staff learned very quickly, if something was off, he’d notice.

There was a moment during the 1805 Ulm campaign where he paused a march, not because of enemy movement, but because he noticed a missing shipment of boots. There were thousands of men ready to go, hundreds of miles from home, and Napoleon is here noticing footwear missing. That shipment arrived two days later and the next morning, they fought the decisive battle.

Now of course the boots weren’t the reason they won but the point is that it’s the little details that make the difference when it comes to the large outcomes. This true in war, but it’s also true in everything else. Whether you’re editing a video, launching a product, or studying for an exam, it’s usually not the big idea that gives you the advantage. It’s the small details that others miss

4. Relentless Reading

“Read and re-read the campaigns of Alexander, Hannibal, Caesar, Gustavus, Turenne, Eugene, and Frederick. This is the only way to become a great general.” -Napoleon

Like many great people Napoleon was a relentless reader.

He even had a custom-built traveling library so that he could take a small library of books with him on campaigns. But a lot of great people read, the thing that set him apart from others was how he read. Napoleon read with intentionality.

Andrew Roberts writes:

“He was exceptionally well-read in history, especially military history, and constantly sought to apply lessons from past campaigns to present circumstances.”

While many people read a lot, it’s the people who read with intention, and the ones who actually apply what they read who actually manage to change the world.

Before his Egyptian campaign, Napoleon studied the Koran, accounts of Alexander’s Egypt campaigns, and books on the region’s geography and culture.

Before Russia, he read books on Charles XII’s invasion, topographical maps of Lithuania, and reports on the Russian army’s structure.

He wasn’t just reading history for the sake of reading history. He was reading history with the intent of changing his actions in the future.

Alex Hormozi has this great quote:

“Rather than picking up your next book, take action on your last book.”

This quote perfectly summarizes the way Napoleon read, and it’s something that you can even incorporate into your own life.

• If you’re launching a product, study past launches. If you’re entering a new market, learn its history.

• If you’re facing a challenge, find someone who’s faced it before, and read how they overcame it.

Think about what your goals are, and then think about what your currently reading right now and then you can ask the question wether you’re reading tactically or not.

5. Fast Decisions

Napoleon was known for making fast decisions.

One of the clearest examples of this was during the Ulm campaign. General Mack expected Napoleon to take the slow route through the Black Forest. But Napoleon quickly decided to split his forces into small corps and surrounded him from multiple angles. This single fast decision forced a full surrender without a major battle.

Napoleon once said:

“Nothing is more difficult, and therefore more precious, than to be able to decide.”

This mindset even shaped how he strategized.

Napoleon designed a system called the corps system where the army is split into small corps that could operate on their own. These corps we’re small agile units usually consisting of some artillery, infantry, and cavalry. Having this system in place allowed for faster communication and therefore faster decisions.

One of the main reasons why Napoleon was so adamant about moving fast is because of a concept called a feedback loop.

A feedback loop is a system where your decisions create information that affects your next decision.

In simple terms:

you do something → you see what happens → you use that result to adjust your next move.

It’s a cycle of action → response → adjustment → new action, and every time the loop runs you become more effective.

Napoleon realized that by using the corps system and making fast decisions he was able to increase his feedback loops to make better decisions than his enemies.

Napoleon would make a move, see how the enemy reacted, and immediately adjust his position or strategy. And because he was already moving, that adjustment would take effect instantly. The entire army could shift directions while the enemy was still figuring out what just happened.

6. Tight Communication

At one point Napoleon was commanding 200,000 men across hundreds of miles literally communicating by writing letters, so of course clear communication is going to be a key concept here.

Napoleons orders were always short and actionable. There was very little fluff if any. It was just what needed to happen, by who, where, and when.

During the Prussian campaign, one of his generals misread a vague report which caused hours of delay and his delay almost cost him the key position. It turned out it was a mis-translation error by one of his scribes. So after that, Napoleon started rewriting many of the dispatches himself, some of them only three lines long, but they were always exact

Winston Churchill would always say:

“It is slothful not to compress your thoughts”

Napoleon thought the exact same.

He always started his orders with the action, then who was responsible. then when or where it needed to happen, and that’s it because any more would be fluff.

This is called The 1-1-1 Method. 1 action, 1 person, and one time

There are a lot of people who think more is better, but you can sort of think of it this way. If you we’re to make a 1 hour video that could be edited down to 30 minutes. You just stole half an hour of someones time. It is slothful not to compress you thoughts, and this lesson will definitely pay off in execution.

7. Concentration Of Force

Speaking of execution, this is a strategy that sounds simple, but when putting it into practice it can be life changing. It’s called the central position.

You see during this time most people would spread their army out as wide as possible in order to cover the most ground, but Napoleon would actually concentrate all his forces together, an focus on one point of the enemies army.

During the Italian campaign in 1796, he faced two Austrian armies moving in from different directions. He was badly outnumbered, but it didn’t matter. Napoleon concentrated his forced and split the two armies. He turned his entire army one way and crushed the first group at Montenotte, then turned around again and beat the second at Millesimo.

When you concentrate your force and aim at one point, the impact multiplies, but this concept can be applied to your life too.

When your energy is scattered, when you’re moving in 10 different directions, it’s hard to make progress with anything. But if you cut down to one of two things that you can put all you attention towards than you can conquer that thing, and then turn around and conquer something else as well.

8. Flanking Maneuvers

Now this wasn’t his default strategy, he didn’t use flanking all the time, but when he did he used it to great extent.

The clearest example of this is the Battle of Austerlitz. During this battle Napoleon set a trap. He made his right flank look weak on purpose and the enemy fell for it. They overextended and while they hit the right flank, Napoleon led his main force from the side and drove right through the center line. The battle was over in hours.

Andrew Roberts called Austerlitz a:

“masterpiece of tactical deception and execution, showcasing Napoleon’s unparalleled ability to manipulate enemy movements and exploit terrain to his advantage.”

The entire trap was built on misdirection. They were looking in one direction, while he hit them from the other.

You can think of it like a UFC fighter being overextended on a jab, only to get clocked with a right hook.

At it’s core that’s what flanking really is. It’s approaching a problem from an angle that breaks the pattern.

9. Calculated Risk Taking

So Napoleon wasn’t much of a gambler. When he took risks, they we’re always calculated and with lots of preparation and so when did take these calculated risks he bet heavy on them.

Crossing the Alps was a great example of this.

This was an extremely risky maneuver, but Napoleon planned it to the hour. He arranged for artillery to be taken apart, staggered his army into waves so the supply line could keep up, and communicated all the instructions clearly. It was a very big risk, but because he planned it so well he was able to pull it off and surprise the Austrians who never expected it.

Warren Buffet said:

“The wise ones bet heavily when the world offers them that opportunity. They bet big when they have the odds. And the rest of the time, they don’t. It’s just that simple.”

This is actually one of the main philosophies that Berkshire Hathaway used to dominate the stock market.

10. Control The Propaganda Machine

Right after battles Napoleon would send bulletins back to France letting people know what had happened in his campaigns. But Napoleons bulletins we’re a bit more dramatic.

Instead of writing a list of events he wrote exactly what he wanted to public to hear. For every battle he fought the book goes over the numbers he reported vs the actual amount of enemies they captured, and it was always exaggerated.

But for the public, it worked.

Andrew Roberts writes:

“Napoleon’s bulletins were often exaggerated and theatrical, but they succeeded in turning setbacks into stories of resilience, and victories into moments of national pride. He understood the value of narrative control long before it became common practice.”

The battle of Marengo was a fairly close one, but Napoleon framed it as a strategic triumph and most of the people in France had no idea how close it actually was. The point is that Napoleon made it a habit of constantly staying on top of the propaganda, and because of this, the masses loved him and his enemies feared him.

And this is something you can use to.

If you’re working on something, don’t let that thing go unnoticed. Tell the story the way you want to tell it, the way you want to be perceived. Because if you’re not shaping the story, than someone else will, and it might not be the one you want.

11. Emotional Control

Napoleon didn’t just command armies. He commanded himself. This means showing insane calmness in situations of extreme stress.

Andrew Roberts writes:

“He showed a remarkable ability to control his emotions, especially anger, which he believed clouded judgment. He understood that the man who remains calm under pressure is the one who can think most clearly.”

This was a pattern with Napoleon.

When something went wrong, he didn’t explode. He paused. Processed. Then responded.

During the Egypt campaign Napoleon was given news that Josephine was cheating on him. This was very bad and got even worse when the British newspapers got ahold of the news. This of course is great example because Napoleon, used his drawer system to control his emotions over the situation.

Honestly you’d be surprised how many people aren’t able to control their emotions, and if you can master this then it’s sere you very well in many areas of your life.

12. Lead By Example

“He had the ability to inspire love in his men not merely because of his astonishing victories, but also because he shared their dangers, their food, their clothing, their bivouacs, and often their hardships. They knew he was there, with them, in every sense of the word.”

Napoleon didn’t lead from a palace he led from the front.

One of his officers wrote:

“Bonaparte sleeps among us. He walks with us. He looks us in the eye.”

If there’s one thing you don’t want to do to the people around you, it’s making them feel inferior. You actually want to do the opposite. You want to make the people around you feel big, you want to make them believe in being a part of something bigger than themselves.

Andrew Roberts puts it like this:

“Napoleon taught ordinary people that they could make history, and convinced his followers they were taking part in an adventure, a pageant, an experiment, an epic whose splendor would draw the attention of posterity for centuries to come.”

It was this that made his men fight so hard, a belief in a cause, and of course no one is going to support that cause if there is a hypocrite at the top.

And that’s the principle: never ask someone to do something you wouldn’t do yourself.

There were nights where Napoleon would sleep on the ground next to cannons. This is how he was able to lead in such an extraordinary way. So much so that his soldiers called him “le petite corpral”. A nickname that showed that they respected him for being one of them.

13. Belief In Destiny

This is probably the most important one, that no one really talks about.

There’s actually a phrase that goes:

“There are no atheists in foxholes”

This phrase is used to suggest that in times where your own life is not in your own control, you’re sort of forced to believe in some sort of destiny or fate. And there are these moments in history where destiny seems to be on the side of the victorious.

• You can think of George Washington having bullets fly past him during the French and Indian war

• Or Winston Churchill being captured by enemies during the Boer war.

Napoleon at one point was left stranded in Egypt because the British came and blew up all their boats, and one of his soldiers came and asked him if destiny had forsaken him.

Here’s how Andrew Roberts describes his response:

“She has not abandoned us yet he told the directory she has served us during this entire operation beyond anything she has ever done. he even told Kleber that the disaster might be beneficial, as the British were now forcing him to consider marching on to India.”

The similarities between all of these events is that all these great men all believed that a higher power wether it’s God, or destiny, or fate, was guiding them through the chaos, and it’s not an accident either.

When you believe that something beyond your control is taking care of you, you begin to let that go look at the things that are in your control.

Opportunities spring up out of nowhere simply because you’re looking for them and you’re able to remain optimistic even in scenarios where there’s little hope.

So if you are ever in a foxhole, turn to destiny, and just choose to trust it.

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Thank you all very much for taking the time to read.

-Nic Munoz

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Not just about oil, or business, but about how to have principles so strong that wealth is inevitable.

Now in case you don’t know much about Rockefeller, here’s a quick refresher.

• Rockefeller founded a company called Standard Oil, which processed and transported oil across the United States.

• His company quickly took over the oil market, making him the richest man in American history with an estimated net worth of 1.4 billion dollars

• That’s around 400 billion in todays dollars.

• At his peak, his wealth made up nearly 3% of the entire US economy. (Uncover lens)

But what’s interesting about Rockefeller isn’t just what he built, it’s how he thought about passing it on. These letters weren’t written to the public, they we’re written to his only son, and in these letters he gives his son a blueprint for how to build wealth.

And what stands out in these letters isn’t just the advice, it’s how different it is from what most of us were ever taught. Because Rockefeller knew that wealth isn’t passed down in currency, but it’s passed down in knowledge, and that’s exactly what these letters show.

So I broke down these letters into three categories and 15 principles that define how Rockefeller made his fortune.

If you continue to read I will take you through the principles John D Rockefeller believed would shape a son more wealth than ever.

Part 1: Mind- How He Trained His Son’s Thinking

1. Hardship Builds Character

“So where does the ability to practice come from? In my opinion, it is hidden in hardship. My experience tells me that walking a difficult road—a road full of hardships, misfortunes, failures and difficulties—will not only build our strong character, but also the ability to implement great things. Those who climb out of the midst of suffering know what it means to find ways and means to save themselves. To endure hardship deliberately is one of my beliefs of success.”

This quote encapsulates Rockefellers belief on hardship. He believed that hardship builds character and makes you resilient. This is of course based on his own experience. When he was young his family was very poor.

One time when he was a kid, he was all excited to go to school because there was going to be a photographer there. And photographs back then were very expensive so it was a rare occasion. But when the photographer was going to take the picture, he asked John to get out of the frame as his clothes were too shabby as compared to his classmates.

Rockefeller remembered this moment for decades saying about it:

“Looking at the adjusted camera scene, I clenched my fists in my heart and swore to myself: One day you will become the richest person in the world! What is the point of having a photographer take a picture of you!”

And Rockefeller faced a lot of this growing up.

His books in high school were all bought by neighbors, he started his career as a bookkeeper with a weekly salary of 5 dollars, from the very beginning he faced obstacle after obstacle and according to him, this is what built his character.

He said:

“ I believe that there is not one person in the world that does not long for a happy and luxurious life, yet not many people know where it comes from. In my opinion it does not come from wealthy blood , nor from a luxurious lifestyle, but from a luxurious character- the spirit of self reliance.”

He even went so far as to hide the fact that he was rich when his kids were growing up because he knew:

“the quickest way to harm someone is to give them money”.

So if you’re currently going through some hardship, know that it’s not for nothing. The hardship that you’re currently facing is building your character, and that will build ultimate wealth in the future.

2. Fail, A Lot

At one point in his Rockefellers life, he was just entering the job market and looking for a job and he writes about how he would get up at 8am every day, get dressed and look for a job, but for several weeks it was rejection after rejection, but he told himself :

“You are the only one who can go on forever. I warned myself: if you do not want others to steal your dreams, then you stand up immediately after being knocked down by setbacks”

Six weeks later he landed a job at the Hewitt-Tuttle Company and 3 years later he left that job and co-founded what would become Standard Oil. But it all started the day he got the job which he apparently celebrated every year as his “rebirth day”

The reason this day was important to him though, is because of the amount of failures he overcame, he said:

“My motto is: People always have to maintain their energy, remain strong and persistant, no matter what failures and setbacks they encounter, this is the only thing I can do.”

He even brought up Thomas Edison saying that Edison conducted 10,000 experiments before making the light bulb, and that to him failure was a test field for success. Every single time that Edison failed with the lightbulb he was one step closer to success.

Rockefellers formula was simple .

It was Dream + Failure + Challenge = Success

And when studying greatest people in history, a lot of them we’re also the greatest failures.

• The Wright Brothers had over 700 test flights before they finally had a successful flight.

• Nikola Tesla filed over 300 patents most of which failed commercially.

• James Dyson built 5,126 prototypes over 15 years of the Dyson vacuum cleaner before his 5,127th design finally worked and launched a billion dollar company.

There is no short cut.

Sometimes the best way to move forward is to simply fail a lot.

3. Love To Work

“I think that work is a privilege, as it brings more than just sustaining life. Work is the foundation of all business, the source of prosperity, and the shaper of genius. Work makes young people work harder and do more than parents no matter how rich they are. Work is expressed in the humblest form and lays the foundation for happiness. A job helps add flavours to life. But people must love work before it can return the biggest favours and achieve the greatest results.”

Rockefeller loved to work. It’s as simple as that. And although there’s a lot of reasons to not like work, there’s an analogy that might help understand this a bit better.

3 people are busy at work doing the same sculpting job.

You go to the first one and ask what are you doing. And he says :

“I am chiseling this stone so that I can then go home.”

This kind of person see’s work as a punishment.

The second one says:

“I am making a statue. This is a very hard job, but the compensation is high and I have to feed my family”

This kind of person although better than the first, is still not likely to build much wealth throughout his life.

And then there’s a third who points proudly at his work and says :

“I am making a piece of art”.

This kind of person takes pride in and enjoys his work, and what he finds is meaning.

Rockefeller writes to his son:

“John, if you view work as a pleasure, life is heaven; if you view work as a duty, life is hell. Reflect on your work attitude, it will make everyone happy”

4. Don’t Worship Money

One interesting thing about Rockefeller was that he was a devout Christian, but he was always clashing with many of the christians from that time because of their different philosophies. One of the big clashes he got in was of course about money.

There’s a verse in the Bible in the book of Timothy that says:

“the love of money is the root of all evil”

For Rockefeller he believed that loving money is only bad as a means of worship and not as a motive. Rockefeller actually saw being rich as a good thing.

He said:

“If you have money, you can benefit your family and friends, and give them a happy and comfortable life, and even benefiting the society, save the helpless poor people, then money will become the source of happiness”

To Rockefeller, money was like fire. Dangerous if you worship it, as you would probably become an arsonist, but if it’s in the right hand, you can use it to cook food, keep you warm, and light up the dark. Fire itself isn’t bad but when looked at in the wrong way it can become bad.

He even went so far as to say:

“I firmly believe that God has clear rewards and punishments, and that my money is given by God. And I can always make money. If God helps, this is because Go knows that I will return the money to society for the benefit of my fellow citizens.”

Not to mention that he finishes this letter with:

“It is time for me to read the Bible. The night is so beautiful tonight, every bright start seems to say ‘Good job! John’ Love, Your Father”

5. No Excuses Ever

“In my opinion “excuses” is a mental illness, and the people with this serious illness are all losers without exception. Of course, most people also have some mild symptoms. However, the more successful a person is, he less excuses he will find. The biggest difference between those who are prospering everywhere and those who do nothing is excuses.”

According to Rockefeller the worst type of excuses are health, intelligence, and luck.

The first of which being health in which people will say “I have this illness or this physical problem” Yet there’s the old saying that goes “I have been annoyed by my broken shoes until I met a man who has no feet”.

To give an example probably the most famous historical British person aside from Winston Churchill was a naval captain named Horatio Nelson.

• At age 36 he lost sight in his right eye at the battle of Calvi, Corsica.

• Two years later he lost his arm at the battle of Santa Cruz de Tenerife.

• Yet even after this he continued his naval command and marked his name in history by defeating Napoleons Nay at the battle of trafalgar.

There are always excuses, but Rockefeller’s point is to just keep moving forward.

The second is intelligence and a lot of people fall into this one due to schooling. It’s a well known fact that IQ is highly correlated to the amount of money you will make in the future. However one thing that’s almost never measured is enthusiasm. Someone with a high IQ who is enthusiastic will always beat someone who is pessimistic, and since IQ isn’t something you can control you might as well focus on enthusiasm.

And the third is luck. Most of the times when you really investigate luck you will find that behind people who are “lucky” you will find preparation planning, and positive thinking.

“Excuses keep most people out of the door to success. Ninety-nine percent of failures are because people are used to making excuses”

6. Be Optimistic

“the level of confidence determines the level of achievement”.

This one is huge for Rockefeller, but it’s also huge for people like Walt Disney, Napoleon, and Peter Thiel. They’re all relentless optimists.

“successful people are just ordinary people who believe in themselves and affirm what they do. Never, never sell yourself cheaply”

In the end this is always what success comes down to. It’s believing in yourself, plus affirming that belief with your actions.

When Rockefeller was entering the oil business many people thought it was reckless. At that point in history the oil sector wasn’t as big as it is now, and it was a risky gamble, but Rockefeller jumped fully into the oil world. It was an optimistic belief followed by his actions showing his belief. And at the end of the day that’s all it took.

Now that we covered some of what made Rockefellers mindset, literally unbeatable, let’s go over the tactics he used to actually be unbeatable. Because his mindset was only part of the picture. The rest of it was straight warfare.

Part 2: War- How To Compete In The Business World

7. Business is war

The first thing you have to understand is that Rockefeller saw business as a war, and he was ruthless. He didn’t just set out for a slice of the pie but he set out for the entire pie, and anyone who tried to stop him was an enemy.

At one point one of his competitors named Benson wanted to build a 110 mile pipeline connecting Pennsylvania to the west. This pipeline would very much hurt Rockefellers business so he wasn’t about to let that happen. So first he tried buying the land the pipeline would go through, but Benson simply took a detour approach and kept going. He then told all of his allies to never let any pipelines cross their railways, but Benson did the same and eventually broke through. Eventually the pipeline was completed, but Rockefeller wasn’t done. He said

“I know that I have a tough enemy to conquer, but he cannot shake my determination to compete, because the 110 mile pipeline is my biggest threat. If I let crude oil flow there unimpeded, they will also acquire the supply line to New York. Then, Benson will replace me as the new owner of the New York oil refining industry, concurrently I will also lose ownership over the Bradford oil field. This is something I cannot allow.”

And what he did was kind of genius.

As Benson was enjoying his success Rockefeller sent huge amount of orders to the storage tank producers. Way more than they could handle, and way over their capacity. As the manufacturers got backlogged on Rockefellers order, Benson was unable to transport oil due to not having anything to transport it in. So all the crude oil he was transporting through the pipeline just had to be dumped into the wilderness.

In less than a year Benson surrendered.

“An excellent commander will not attack a bunker that has nothing to do with him but will try to destroy the bunker that is strong enough to destroy the city”.

Rockefeller focused everything on his biggest enemy and won.

It’s also interesting because Rockefeller had a lot of respect for a lot of people throughout his life and Benson was actually one of them. He didn’t hate his enemy but he simply understood that business is war, and focusing all of your efforts towards eliminating your biggest competitor will ensure that you maintain the monopoly.

8. Strong Negotiation

When it came to negotiating Rockefeller a list of 5 things that you absolutely must know in order to have a successful negotiation.

“First, the overall environment: what is the market situation an what is the business situation.”

This is extremely important because in order to have the upper hand you need to have extreme knowledge in the market you’re negotiating in.

For example if your in oil you need to know the process of refining oil, you need to know the real time valuations, you have to be on top of current events and the scarcity of it around the world. All of these facts will influence the negotiation.

“Second, your resources: what are your strengths and weaknesses, and what capital do you have”

“Third, the opponent’s resources: what are the opponent’s assets, and where are his strengths and weaknesses”

You have to play to your own strengths and to your enemies weaknesses.

Like in the story with Benson, Rockefeller clearly had more capital than him, but Benson still managed to build the pipeline. It was only when Rockefeller started exploiting his weakness by targeting the containment manufacturers that he was able to win the battle.

“Fourth, your goal and attitude: The motto of the god of sun Apollo, is only a short sentence: ‘You know yourself’. You need to know what you are doing, what goals you have, and how determined you are to achieve them.”

This one is very simple to remember but extremely hard to apply. How often do you fight a battle that doesn’t need to be fought. Rockefeller didn’t always go all in, but when he did he went all in with both feet. If your opponent is more determined than you than with enough him he will find a way to win, so you have to make sure that you are extremely determined to win.

“Fifth, the opponent’s goals and attitudes: try to judge the opponent’s goals, and it is also important to try to penetrate the opponents heart and understand his thoughts and feelings.”

Humans don’t always act logically. If you can get at the emotion of your opponent, many times you can exploit it and win. This is true in debating, or in sports, or in really any endeavor where you have opponents.

At one point Rockefeller really needed to raise 50,000 dollars and he was desperate to get it. And so he was out the street thinking when a banker came up to him and asked him to spend 50 grand. At that point Rockefeller saw his eagerness and even though he wanted to accept, he asked the banker to give him 24 hours. The next day he signed the loan contract and got very favorable terms He played stupid, he knew what he needed, he knew what the banker wanted, and because of this he was able to get a good deal.

9. Look for investments

In one of the letter’s he wrote to his son he mentions a speech given by a Mr. Charles about the three types of people with money:

“There are two kinds of people in the world that will never be rich:

First people who like to live a glamorous life, like flies starting at a stinky meat. They are very interested in luxury goods. They spend so much that they do their best to have exquisite costumes, expensive cars, luxurious houses, and highly sought after art. This kind of life is indeed fascinating, but it lacks rationality.”

You can think of these types of people like the business owner who instead of being at the office is constantly on vacation, or on their private planes, or wearing crazy clothes. Now he’s not saying that these things are inherently bad, but he’s pointing out that although these experiences are fascinating, they lack real purpose, and that’s the purpose of providing as much value as you can to as many people as you can.

“The second type of people are those who like to save money, and store it in the bank, but it is no different from freezing money. You must know that you cannot make money on interest.”

This is where most people lie. Although instead of bank nowadays, many times it’s a mortgage, or a car loan, or the worst one a credit card.

“However there is a kind of people who will become rich. For example, everyone here. We do not look for ways to spend money but we look for ways to cultivate and manage various investments, because we know that wealth can be used to invest and create more wealth, But we also know that every penny can bring benefits.”

This is where Rockefeller’s secret really lies.

Rockefeller knew that in order to take over the market he had to reinvest his earnings back into the business, and that’s exactly what he did multiple times. There are so many examples in these letters where Rockefeller wants to expand but the people around him want to save money so Rockefeller ends up putting his own money on the line.

He did this because he knew the importance of making every penny work for him.

10. Discover others weaknesses

Rockefeller was known for striking at weakness. One of the clearest examples of this was during the South Improvement Company scheme. While most oil refiners were fighting each other for market share, Rockefeller spotted something they didn’t.

They were all paying full price to ship their oil.

He saw the weakness, and he moved.

He secretly made deals with the railroads. Not just to get cheaper rates for himself, but to collect rebates on every barrel his competitors shipped. That meant every time they moved oil, he got paid. And they didn’t even know it. That single move let him undercut their prices, expand his control, and quietly choke out anyone in his way.

Rockefeller once wrote to his son:

“In a competition, the person who first discovers the opponent’s weakness and strikes hard is often the winner.”

The core idea behind this tactical brilliance is something called a pressure point. In the human body, a pressure point is a tiny spot where a single hit can end the whole fight.

The body is full of these pressure points.

So is business.

A pressure point in a market might be distribution, or information, or timing. The point is that Rockefeller was always searching for these pressure points, and he always made sure to strike there first, should he be given the opportunity.

11. Treat Employees Well

Rockefeller completely dominated multiple markets. But inside his companies he dominated a bit differently. He dominated with respect.

In one of the letters he writes:

“I love my employees. I never scold or insult them loudly, nor do I become domineering and indomitable in front of them like some rich folks do. What I provide my employees is warmth, equality, and tolerance. All these combined into one word is called respect. Give the people the respect they deserve, and they can fully realize their potential.”

This is the part of Rockefeller that most people miss. Because he wasn’t just a business strategist, but he was also a leader of people. He led an entire company to become one of the greatest monopolies in history

So how did he do this?

Well he didn’t believe in being extremely harsh on his workers. Instead, he did his best to draw out the best in them using respect.

You can think of it like in a greenhouse. Inside a greenhouse, the environment is completely controlled. Every factor is meant to encourage the plants to grow as large as possible. This is exactly what Rockefeller built. He created a company filled with systems for people to rise up.

He never raised his voice.

He didn’t try to push others down.

He observed constantly.

And he listened.

To give an example, one of his key employees, Henry Flagler, started as a partner in a small refining deal. Under Rockefeller’s leadership, he grew into the right hand of Standard Oil. Henry was trusted with massive decisions and given the space to execute. This all happened because of Rockefeller’s design though

Rockefeller specifically designed his companies to make sure that his workers could keep rising if they worked hard. The rule was: if you bring results, you will move higher up at Standard Oil. Many of the competitors he bought out eventually became some of his biggest allies at his own company.

On a more personal level Rockefeller believed in a slow trust. Trust that you can earn. Charlie Munger used to say that “Trust is one of the greatest economic forces on earth.” And so Rockefeller looked to work with people who he could depend on, and completely 100% trust.

This structure made Standard Oil thrive.

12. Use Greed

Rockefeller didn’t shy away from greed.

He used it as energy.

He wrote to his son:

“Destiny must be created by oneself… and what one really wants must be obtained by every means.”

That was not some sort of warning, he was telling his son to use greed. He believed greed wasn’t a sort of sin. But instead it was a calling, that there is still more to get, more to do, more places to go and conquer.

Most people treat greed like a fire to be put out. Rockefeller treated it like heat to be directed.

He said:

“Every step I move forward can make me feel the power of greed.”

He continues to say:

“What one really wants must be obtained by every means,”

Remember that he is writing to his son.

This power of greed made him dangerous. It made him incredibly focused. He didn’t crave money for comfort, but he craved it to satisfy an endless hunger.

For Rockefeller greed was a motivation. Greed was focus. Greed was the thing that allowed him to zone in on a task and get it done.

So this may be slightly machiavellian. Or maybe a lot machiavellian. But if you want to use this Rockefeller principle:

Use greed as fuel.

Alright now that we’ve covered Rockefeller’s unstoppable mindset, along with his ruthless business philosophy we have to go over the other part that made him great. Because at some point, the empire becomes a monopoly. At that point the question becomes, how do you leave behind a legacy that lasts, and Rockefeller mastered this art. So let’s talk about that. Let’s talk about how he was able to leave behind a remarkable legacy.

Part 3: Legacy- How To Build Something That Lasts

13. Lead By Example or Take responsibility

There’s this one story that Rockefeller tells his son where he was debating with his board on wether they should buy another oil field in Lima. It was a lot of debating and the board eventually decided that the investment would be too risky. But Rockefeller still had one more move up his sleeve, he told the board

“I decided to use my own money to make this investment and take the risk for two years. If it succeeds in two years, the company can return the money to me ; if it fails, I will bear all the losses myself”

And if you think Rockefeller made the wrong move look at what happens next.

“My determination and sincerity touched my biggest opponent, Mr. Pratt, as tears welled up in his eyes and excitedly said to me ‘John my heart is captured by you. Since you think we should do this let’s do it together! If you can take the risk so can I!”

In the end they succeeded with the Lima fields and made all their money back, but the real lesson here is that true leaders lead by example.

True leaders take responsibility for any outcome that may happen, and they always align their actions with what they profess.

14. Have A Vision

“My son, destiny must be created by oneself, and what one really wants must be obtained by every means. Every night before going to bed I advised myself: I want to become the largest oil refiner in Cleveland, let the flowing oil creek turn into bundles of banknotes, I want to align every thought to profit motives and help myself become the king of oil”

One thing that all great people have is a vision.

There are so many people who are directionless in todays world, so many people unsure of what to do, almost to the point where when someone comes along and says “I have a vision, I have direction” it’s attractive and it’s charming, people actually want to follow you.

Rockefeller knew this to his very core, and he uses this analogy to describe it:

“It is like loosening a yacht from the dock and forgetting to start the motor. You will follow the currents, and sea breeze, currents or other ships that might collied into you and cause you to sink to the bottom of the sea at anytime. Maybe something good is waiting for you on the other side, but unless a miracle occurs, you will not be able to reach the other side smoothly. Establishing a purpose is like turning on the engine of a yacht, which can propel you towards the path you choose. Purpose can add direction and strength to human efforts”

15. Reputation Is Everything

“A person is great not because he has a certain official title. The reason why he is great is that he used a few tools to create a greater cause and accomplish his life goal as an unknown civilian. This is the real greatness.”

At the end of the day Rockefeller was ruthless competitor, a ruthless businessman, and a ruthless negotiator, but all of this can’t be separated from all the good that he did.

• Because the same man who crushed competitors also built the University of Chicago.

• The same man who squeezed every drop of profit from his pipelines also funded medical research, libraries, and schools all over the world.

• Throughout his entire life Rockefeller gave away over 500 million dollars, not just to be charitable, but because he believed that reputation was everything.

From the way that he treated his workers to the countless donations that he contributed to society Rockefeller made sure that his reputation was a good one. And it’s weird because when you think of Rockefeller now, you sort of think of this ruthless business man type, when in reality he actually cared very much about his legacy.

So I would like to end with this quote directly from him:

“If you forget what I said tonight, please do not forget the following statement: The person who thinks the most, feels the noblest, acts the most righteous, and lives the most fulfilling life”

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DescriptionElon Musk is currently the richest man in the world quickly heading towards a trillion dollar net worth. But in his success lies a crazy, maniacal, and intense work ethic that allows him to be so productive. In this video we're breaking down Elon Musk's insane work ethic and productivity habits that allow him to be the most productive person in the world.VIDEO CHAPTERS00:00 Intro01:09 Sequential Focus05:06 Bottlenecks07:50 Create Pressure11:13 Never Satisfied13:48 24/7 Work Ethic16:42 Twofold Vision18:34 The Abyss

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📜Checkout These BooksElon Musk Biography: https://amzn.to/43hLJFrThe Founders: https://amzn.to/4oTSLsbLiftoff: https://amzn.to/43fWuIuRe-entry: https://amzn.to/4838D60

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DescriptionElon Musk is one of the most productive people in the world right now. He is currently running Spacex, Tesla, X, and Neuralink all at the same time. But how is he able to be so productive? In this video I go over 6 leaked emails from his companies that show how the richest man in the world thinks about productivity. VIDEO CHAPTERS00:00 Intro01:19 Email 107:04 Email 208:45 Email 310:54 Email 413:37 Email 516:10 Email 6

📜COMMUNITY: The Biography Society

https://www.skool.com/thebiographysociety

⚖️COACHING- Personal And Group Coaching

https://www.nicmunoz.com/coaching

🎙️ MUSIC

Artlist: https://artlist.io/

My favorite platform with a huge variety of songs + SFX and unlimited licenses

📩CONTACT

For any business inquiries, please contact me at lilnic2022@outlook.com

https://www.nicmunoz.com/

📸Instagram: https://www.instagram.com/nic.munoz

🎞️X/Twitter: https://x.com/nic_munoz

📝Linkedin: https://www.linkedin.com/in/nicmunoz/

DescriptionIn this video I share a habit that every self-taught genius have used in their lives. This habit is one that will allow you to retain more information, and understand any concept in a deeper level. It is a habit commonly attributed to physicist Richard Feynman, also one of the greatest teachers in history. So dive in with me as we go over this habit, and fulfill your true potential by applying it in your life.VIDEO CHAPTERS00:00 Intro01:17 The Difference05:34 Richard Feynman09:13 The Feynman Technique14:05 Why It Works16:23 Historical Examples20:30 Mental Fortress

📜COMMUNITY: The Biography Society

https://www.skool.com/thebiographysociety

⚖️COACHING- Personal And Group Coaching

https://www.nicmunoz.com/coaching

🎙️ MUSIC

Artlist: https://artlist.io/

My favorite platform with a huge variety of songs + SFX and unlimited licenses

📩CONTACT

For any business inquiries, please contact me at lilnic2022@outlook.com